How it can help your company.
If you ask 5 different companies to define Product Management, you'll likely get 5 different answers. While Product Management is widely misunderstood, great strides have been made in the last decade to promote it as a more formal discipline with professional skills and credibility. This session, led by Lee Garrison, VP Marketing and Business Development at Magentrix Corporation, will explore how Product Management can be a strategic driver of your business and together with Product Marketing, manage the process of bringing successful products to market.
Facilitator: Kevin D'Arcy of MES Hybrid Document Systems